WeSC is not merely a brand in the fashion industry, but rather a company within the skateboard culture. We create “street fashion”, clothing with roots in a subculture that sets its own rules and follows its own trends.

The company was founded on January 7th 2000, our official “Day of The Superlative Conspiracy”. The founders are all avid skateboarders and snowboarders.

The idea was to create a street fashion brand, a brand that represented street fashion – not streetwear. We felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what we wanted to achieve was to be found in the distribution network that we related to. Today WeSC is available in more than 20 countries around the world.